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PR works hard – an endorsement of an editor for your product or service carries weight and credibility which can lead to an increase in sales and further in-store marketing opportunities. |
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PR can build relations with customers as well as the media. |
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PR builds a reservoir of goodwill with customers and vitally with the media. This is ‘insurance’ for the future. |
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PR is an amplifier, it can create greater awareness and relevance around other marketing activity. |
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PR is not a replacement for advertising, but works hand-in-hand with above-the-line and other below-the-line disciplines to ensure customers have your product or service at the front of mind. |
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PR protects as well as enhances your brand by giving clients a voice in a crisis or issue. |
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PR can support your brand when advertising spend is limited. |
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PR can make news – a good PR agency will be approached by journalists looking for a story. |
